Items where Author is "Zawisza, Magdalena"

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Number of items: 10.

Journal Article

Brooks, Ashley S. and Luyt, Russell and Zawisza, Magdalena and McDermott, Daragh T. (2019) Ambivalent Homoprejudice towards Gay Men: Theory Development and Validation. Journal of Homosexuality. ISSN 1540-3602

Zawisza, Magdalena and Luyt, Russell and Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11-12). pp. 738-751. ISSN 1573-2762

Zawisza, Magdalena and Luyt, Russell and Zawadzka, Anna Maria and Buczny, Jacek (2018) Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 1465-3869

Zhang, Baoshan and Lin, Yao and Gao, Qianyun and Zawisza, Magdalena and Kang, Qian and Chen, Xuhai (2017) Effects of Aging Stereotype Threat on Working Self-Concepts: An Event-Related Potentials Approach. Frontiers in Aging Neuroscience. ISSN 1663-4365

Zawisza, Magdalena and Pittard, Chelsea (2016) When do warmth and competence sell best? The “golden quadrant” shifts as a function of congruity with the product type, targets’ individual differences, and advertising appeal type. Basic and Applied Social Psychology, 37 (2). pp. 131-141. ISSN 1532-4834

Zawisza, Magdalena and Lobban, Rosemary (2015) Implicit and explicit gender attitudes as predictors of the effectiveness of non-traditionally gendered advertisements. International Journal of Consumer Research, 3 (1). pp. 34-55. ISSN 1179-8785

Zawisza, Magdalena and Luyt, Russell and Zawadzka, Anna Maria (2015) Societies in transition: are they more sexist? A comparison between Polish, South African and British samples. Journal of Gender Studies, 24 (1). pp. 38-55. ISSN 1465-3869

Zawisza, Magdalena and Luyt, Russell and Zawadzka, Anna Maria (2012) Ambivalence toward men: comparing sexism among Polish, South African and British university students. Sex Roles. ISSN 1573-2762

Book Chapter

Zawisza, Magdalena (2019) Gendered advertising: Content, effectiveness and effects – psychological perspective. In: Handbook of Research on Gender and Marketing. Research Handbooks in Business and Management . Edward Elgar Publishing, Camberley, UK, pp. 8-27. ISBN 978-1-78811-537-7

Zawisza, Magdalena (2016) Applying Universal Dimensions of Social Perception to Consumer Context: An extension of the SCM/BIAF models with the Relevance Principle. In: Routledge International Handbook of Consumer Psychology. Routledge, pp. 216-231. ISBN 9781315727448

This list was generated on Wed Jul 17 02:11:16 2019 BST.