Items where Author is "Willis, Michelle"
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Journal Article
Kallevig, Annette, Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity. Journal of Advertising Research, 62 (4). ISSN 1740-1909