Items where Author is "Pittard, Chelsea"

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Journal Article

Zawisza, Magdalena and Pittard, Chelsea (2016) When do warmth and competence sell best? The “golden quadrant” shifts as a function of congruity with the product type, targets’ individual differences, and advertising appeal type. Basic and Applied Social Psychology, 37 (2). pp. 131-141. ISSN 1532-4834

This list was generated on Sat May 15 02:28:55 2021 BST.