Items where Author is "Gounaris, Spiros"

Journal Article

Tzempelikos, Nektarios and Gounaris, Spiros (2015) Linking key account management practices to performance outcomes. Industrial Marketing Management, 45. pp. 22-34. ISSN 0019-8501

Gounaris, Spiros and Tzempelikos, Nektarios (2014) Relational key account management: Building key account management effectiveness through structural reformations and relationship management skills. Industrial Marketing Management, 43 (7). pp. 1110-1123. ISSN 0019-8501

Gounaris, Spiros and Tzempelikos, Nektarios (2012) Conceptualization and measurement of Key Account Management Orientation. Journal of Business Market Management, 5 (3). pp. 173-194. ISSN 1864-0761

Conference or Workshop Item

Tzempelikos, Nektarios and Gounaris, Spiros (2017) A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust. In: 2011 World Marketing Congress, Reims, France.