Items where Author is "Gounaris, Spiros"

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Number of items: 4.

Journal Article

Tzempelikos, Nektarios and Gounaris, Spiros (2015) Linking key account management practices to performance outcomes. Industrial Marketing Management, 45. pp. 22-34. ISSN 0019-8501

Gounaris, Spiros and Tzempelikos, Nektarios (2014) Relational key account management: Building key account management effectiveness through structural reformations and relationship management skills. Industrial Marketing Management, 43 (7). pp. 1110-1123. ISSN 0019-8501

Gounaris, Spiros and Tzempelikos, Nektarios (2012) Conceptualization and measurement of Key Account Management Orientation. Journal of Business Market Management.

Book Chapter

Tzempelikos, Nektarios and Gounaris, Spiros (2017) A Conceptual and Empirical Examination of Key Account Management Orientation and its Implications – The Role of Trust. In: The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science . Springer International Publishing, pp. 673-681. ISBN 978-3-319-50008-9

This list was generated on Mon Mar 25 02:14:34 2019 GMT.