Items where Author is "Buczny, Jacek"
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Journal Article
Zawisza, Magdalena, Luyt, Russell, Zawadzka, Anna Maria and Buczny, Jacek (2018) Cross-Cultural Sexism and the Effectiveness of Gender (Non)Traditional Advertising: A Comparison of Purchase Intentions in Poland, South Africa, and the United Kingdom. Sex Roles, 79 (11-12). pp. 738-751. ISSN 1573-2762
Zawisza, Magdalena, Luyt, Russell, Zawadzka, Anna Maria and Buczny, Jacek (2018) Does it pay off to break male gender stereotypes in cross-national ads? A comparison of ad effectiveness between the United Kingdom, Poland and South Africa. Journal of Gender Studies, 27 (4). pp. 464-480. ISSN 1465-3869