Items where Author is "Borchardt, Miriam"
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Journal Article
Pereira, Giancarlo, Tzempelikos, Nektarios, Trento, Luiz, Trento, Carlos, Borchardt, Miriam and Viegas, Claudia (2019) Top managers’ role in key account management. Journal of Business and Industrial Marketing, 34 (5). pp. 977-993. ISSN 0885-8624