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    Items where Author is "Borchardt, Miriam"

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    Journal Article

    Pereira, Giancarlo and Tzempelikos, Nektarios and Trento, Luiz and Trento, Carlos and Borchardt, Miriam and Viegas, Claudia (2019) Top managers’ role in key account management. Journal of Business and Industrial Marketing, 34 (5). pp. 977-993. ISSN 0885-8624

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