Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity

Kallevig, Annette, Ozuem, Wilson, Willis, Michelle, Ranfagni, Silvia and Rovai, Serena (2022) Managing Creativity in the Age of Data-Driven Marketing Communication: A Model for Agencies to Improve Their Distribution and Valuation of Creativity. Journal of Advertising Research. (Accepted)

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Item Type: Journal Article
Faculty: Faculty of Business & Law
Depositing User: Ian Walker
Date Deposited: 12 Sep 2022 13:27
Last Modified: 13 Sep 2022 11:17
URI: https://arro.anglia.ac.uk/id/eprint/707905

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