‘Too Good for this World:’ Keanu Reeves, God of the Internet

Horeck, Tanya (2022) ‘Too Good for this World:’ Keanu Reeves, God of the Internet. Celebrity Studies, 13 (2). pp. 143-158. ISSN 1939-2400

[img] Text
Accepted Version
Restricted to Repository staff only until 22 October 2023.
Available under the following license: Creative Commons Attribution Non-commercial No Derivatives.

Download (331kB) | Request a copy
[img] Text (Word version)
Accepted Version
Restricted to Repository staff only until 22 October 2023.
Available under the following license: Creative Commons Attribution Non-commercial No Derivatives.

Download (87kB) | Request a copy
Official URL: https://doi.org/10.1080/19392397.2022.2063395

Abstract

This essay examines the memefication of Keanu Reeves in 21st century digital remix culture, exploring the cultural investment in an idea of him as being ‘too good for this world’. To reflect on how Reeves, in the middle-aged period of his stardom, has become a receptacle for good will and positive affect, the essay situates his internet stardom in relation to the rise of the ‘sad man’ meme. Exploring the networked affective processes through which Reeves' star persona has taken on recharged cultural significance, the essay argues that the surge of internet memes surrounding the actor work to articulate cultural anxieties and desires surrounding male stardom in a post-cinematic, #MeToo era. While the essay explores how the cultural adulation of Reeves wards off deep-seated concerns about male stardom as a central site for the reproduction of toxic masculinity, it concludes by sounding a cautionary note about the risks and limitations of such worship.

Item Type: Journal Article
Keywords: networked affect, internet memes, masculinity, stardom, #MeToo
Faculty: Faculty of Arts, Humanities & Social Sciences
Depositing User: Lisa Blanshard
Date Deposited: 22 Mar 2022 12:07
Last Modified: 13 Jun 2022 14:37
URI: https://arro.anglia.ac.uk/id/eprint/707426

Actions (login required)

Edit Item Edit Item