Socialisation: How it augments ecotourists' experiential satisfaction during ecotrips and after (in social media aided virtual settings)

Sarkar, Sudipta K. (2021) Socialisation: How it augments ecotourists' experiential satisfaction during ecotrips and after (in social media aided virtual settings). In: Routledge Handbook of Ecotourism. Routledge, London, UK, pp. 254-261. ISBN 9781003001768

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Abstract

Socialisation is often considered by ecotourists as an important element of their experiential activity during their trips to nature-based settings. Aside from nature seeking (driven by environmental values) and learning (through interpretation of environmental aspects), socialisation that entails knowledge sharing (through social interactions) has been found to be enhancing the levels of gratification for ecotourists during ecotours, and it has therefore, become a major trip motivator for them. Given the imperativeness of socialisation as a major experiential attribute of ecotourists, there is also an impending need for understanding post-trip socialising, which unseals the opportunity to explore the role of online/social media-enabled social interactions. This chapter, firstly, furnishes a conceptually elucidative overview of socialisation in ecotourists’ experiences, something to which past literature has only provided indistinctive attention. Secondly, the role social media enabled online interactions play in aiding this process of socialisation among ecotourists given its need during post-trips, is being explored. Finally, this chapter also explores the wider theoretical implications of online/social-media-enabled socialisation among ecotourists, with specific reference to ecological citizenship behaviour. Finally, this chapter throws some light on the likely way forward for both research and practice, with relation to online and face-to-face socialisation among ecotourists.

Item Type:	Book Chapter
Keywords:	Environment and Sustainability, Tourism, Hospitality and Events
Faculty:	Faculty of Business & Law
Depositing User:	Lisa Blanshard
Date Deposited:	04 Nov 2021 09:28
Last Modified:	08 Nov 2021 15:49
URI:	https://arro.anglia.ac.uk/id/eprint/707074

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