Building relationships: Is this the answer to effective nutrition policy formulation?

Kapetanaki, Ariadne and Halliday, Sue and Tzempelikos, Nektarios (2021) Building relationships: Is this the answer to effective nutrition policy formulation? Journal of Consumer Affairs, 55 (3). pp. 1090-1110. ISSN 1745-6606

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Official URL: https://doi.org/10.1111/joca.12396

Abstract

Policymakers are still struggling to deliver effective nutrition policies, as nutrition policy development can be lost among other competing demands from what is a complex, interconnected food system. Therefore, we explored the relevance of including a wider (relational) marketing perspective to enable effective nutrition policy formulation through in-depth interviews with food system stakeholders and focus groups with citizens. A relational approach would release the potential to build trust and collaboration, necessary for policy implementation, by focusing on the shared goal of citizen wellbeing. A power shift is needed from large corporations to governments and end-users (consumers/citizens). For this to happen, governments need to address power sources to orchestrate policy development, rather than merely monitoring the actor set. Acknowledged interdependence that re-balances power and includes citizens' input in nutrition policy development is vital.

Item Type: Journal Article
Keywords: nutrition policy, food system, relationship marketing
Faculty: Faculty of Business & Law
SWORD Depositor: Symplectic User
Depositing User: Symplectic User
Date Deposited: 01 Jun 2021 10:11
Last Modified: 24 Sep 2021 12:38
URI: https://arro.anglia.ac.uk/id/eprint/706622

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