Portrayal of hearing loss in YouTube videos: An exploratory cross-sectional analysis

Manchaiah, Vinaya and Bellon-Harn, Monica L. and Godina, Itzel M. and Beukes, Eldré W. (2020) Portrayal of hearing loss in YouTube videos: An exploratory cross-sectional analysis. American Journal of Audiology, 29 (3). pp. 450-459. ISSN 1558-9137

Accepted Version
Available under the following license: Creative Commons Attribution Non-commercial No Derivatives.

Download (321kB) | Preview
Official URL: https://doi.org/10.1044/2020_AJA-19-00121


Objective: The objective of the current study was to examine the source, content, understandability and actionability of hearing loss information on YouTube videos. Method: The study used a cross-sectional design. One hundred of the most frequently viewed YouTube videos were identified and various data were manually coded (i.e., video source, video content, popularity measures such as number of views, likes, and dislikes). In addition, the understandability and actionability of each video were evaluated using the Patient Education Materials Assessment Tool for Audiovisual Martials (PEMAT-AV) rating scale. Results: Of the 100 most viewed videos, 16 were created by consumers, 62 were professional-created, and 22 were media-based. Symptoms, causes and treatment or management of hearing loss were the most frequently discussed content categories with over 60% of all videos commenting on these areas. The overall understandability and actionability scores for the 100 videos included were 77% and 31% respectively indicating adequate understandability and poor actionability. Conclusions: The YouTube videos on hearing loss focus on a range of issues. The poor actionability of these videos was a concern as these videos may not lead to appropriate consumer actions in addressing their hearing loss. Efforts are needed to improve the quality and content of these videos to promote appropriate behavior change.

Item Type: Journal Article
Keywords: Hearing loss, hearing impairment, hearing disability, Internet health information, Social media, YouTube
Faculty: Faculty of Science & Engineering
SWORD Depositor: Symplectic User
Depositing User: Symplectic User
Date Deposited: 07 May 2020 09:07
Last Modified: 24 Jan 2022 16:06
URI: https://arro.anglia.ac.uk/id/eprint/705493

Actions (login required)

Edit Item Edit Item