The ‘summer of discontent’: Exclusion and communal resistance at the London 2012 Olympics

Duignan, Michael B., Pappalepore, Ilaria and Everett, Sally (2019) The ‘summer of discontent’: Exclusion and communal resistance at the London 2012 Olympics. Tourism Management, 70. pp. 355-367. ISSN 1879-3193

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London 2012 promised local small businesses access to lucrative Olympic event-tourism and visitor trading opportunities. However, as urban spaces were transformed to stage live Games, many local stakeholders found themselves locked out. We focus on one ‘host’ community, Central Greenwich, who emerged negatively impacted by such conditions. 43 in-depth interviews and secondary evidence reveal that this was a community determined to resist. Few papers have extended the concept of resistance to the context of mega-events so we examine why communities resisted, and how physical tactics and creative resistance were deployed. Although efforts afforded some access for local businesses - they proved too little, too late. We develop and present a ‘tactics for resistance’ approach, a series of ‘hard’ and ‘soft’ tactics businesses could use to encourage proactive, as opposed to reactive, communal resistance required to protect local interests and afford access to opportunities generated by temporary mega-event visitor economies.

Item Type: Journal Article
Additional Information: A COPY IS AVAILABLE AT
Keywords: Communal resistance, Exclusion, Small businesses, Hard and soft tactics, Host community, Mega-event, Olympic tourism, London 2012
Faculty: Faculty of Business & Law
Depositing User: Lisa Blanshard
Date Deposited: 26 Mar 2020 13:06
Last Modified: 22 Feb 2022 15:07

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