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To see is to hold: Using food surface textures to communicate product healthiness
journal contribution
posted on 2023-08-30, 17:02 authored by Cathrine V. Jansson-Boyd, Mateja KobescakIn this paper, we test whether the evaluation of food healthiness is affected by tactile surface qualities that are seen but not touched. Furthermore, we explored if visually based tactile surface cues influence perception more or less depending on whether they are explicitly or implicitly presented. Participants were shown 3 implicitly and 3 explicitly textured biscuits that were identical apart from the surface texture. The surfaces were either smooth, medium or rough and were rated on perceived healthiness. Additionally, the biscuits were rated on tastiness, likelihood of purchase, crunchiness and chewiness, aspects that can affect consumer choice outcomes. A pattern emerged whereby implicit surface textures affected perception more than explicit textured surfaces. Specifically, perceived product healthiness was greater for medium textured implicit surfaces. Thus, it seems that food healthiness is influenced by cross-sensory cues. Implicitly rough textures were found to be perceived as crunchier. Determining food properties usually relies on exposing receptors within the mouth to the components of ingested food. However, we demonstrate here that properties such as crunchiness also can be dependent on surface texture. The findings can be used to encourage consumers to purchase healthier food products.
History
Refereed
- Yes
Volume
81Page range
103866Publication title
Food Quality and PreferenceISSN
0950-3293External DOI
Publisher
ElsevierFile version
- Accepted version
Language
- eng
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Legacy posted date
2020-03-12Legacy creation date
2020-03-12Legacy Faculty/School/Department
Faculty of Science & EngineeringUsage metrics
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