Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations

Spear, Sara (2017) Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management and Organization, 47 (2). pp. 159-175. ISSN 1558-0911

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Official URL: http://dx.doi.org/10.1080/00208825.2017.1256165

Abstract

This article investigates the extent to which vision, mission, and values (VM&V) statements play a role in corporate identity management by commercial and charitable organizations. Impression management (IM) theory was used to analyze how these statements could influence stakeholders’ impressions of an organization. A qualitative empirical study was conducted to explore VM&V statements on the websites of 100 commercial and 100 charitable organizations, using content analysis to identify IM activity in the statements. The findings have implications for academics and managers, as there were evidently gaps between theory and practice. Many of the commercial and charitable organizations underutilized VM&V statements as corporate identity cues, and there is subsequently potential for greater use of these statements as part of corporate identity management by organizations in both sectors. Managers should also ensure that the influence of the statements on stakeholders’ impressions of the organization aligns with the desired corporate image.

Item Type: Journal Article
Keywords: Corporate identity, impression management, vision, mission, values
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
SWORD Depositor: Symplectic User
Depositing User: Symplectic User
Date Deposited: 20 Feb 2020 10:03
Last Modified: 20 Feb 2020 10:03
URI: http://arro.anglia.ac.uk/id/eprint/705196

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