Back to the Brewster: Craft brewing, gender and the dialectical interplay of re-traditionalisation and innovation

Land, Chris and Sutherland, Neil and Taylor, Scott (2018) Back to the Brewster: Craft brewing, gender and the dialectical interplay of re-traditionalisation and innovation. In: The Organization of Craft Work: Identities, Meanings and Materiality. Routledge, Abingdon, pp. 134-152. ISBN 9781138636668

[img]
Preview
Text
Accepted Version
Available under the following license: Creative Commons Attribution Non-commercial No Derivatives.

Download (231kB) | Preview
Official URL: http://dx.doi.org/10.4324/9781315205861-8

Abstract

The significance of gender within contemporary craft work is frequently acknowledged but rarely analysed in empirical depth. In this chapter we explore the experiences of women working in the craft brewing industry, paying particular attention to how the recent expansion in craft-beer production and consumption is underpinned by a masculinised and patriarchal notion of retraditionalisation. This is made apparent in the masculinities evident in persistently reproduced structures, aesthetics, marketing and attitudes surrounding craft production in this sector.

Item Type: Book Chapter
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
SWORD Depositor: Symplectic User
Depositing User: Symplectic User
Date Deposited: 06 Feb 2020 10:35
Last Modified: 06 Feb 2020 10:36
URI: http://arro.anglia.ac.uk/id/eprint/705152

Actions (login required)

Edit Item Edit Item