Gut Feeling in Small Design Consultancies

Jerrard, Bob and Martin, Lynn and Wright, Lucy (2017) Gut Feeling in Small Design Consultancies. Design Journal, 20 (5). pp. 577-594. ISSN 1756-3062

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A participatory study of product design teams in six design consultancies in the north west of the UK is described. Prior research indicates that designers and new product developers often attribute the term ‘Gut Feeling’ (GF) to decision-making that is perceived as difficult to articulate and typically outside acknowledged causal models. From the use of participant-observation to elicit detailed hindsight narratives, the notion of GF appears to be systemic within the early stages of the design development process. GF use represented the synthesis of causal and effective knowledge. Its value impacted new product design and development.

Item Type: Journal Article
Additional Information: A COPY IS AVAILABLE AT
Keywords: gut feeling, design consultancy, intuition, risk, innovation
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Lisa Blanshard
Date Deposited: 23 Aug 2019 15:22
Last Modified: 09 Sep 2021 16:12

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