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Gut Feeling in Small Design Consultancies

journal contribution
posted on 2023-07-26, 14:43 authored by Bob Jerrard, Lynn Martin, Lucy Wright
A participatory study of product design teams in six design consultancies in the north west of the UK is described. Prior research indicates that designers and new product developers often attribute the term ‘Gut Feeling’ (GF) to decision-making that is perceived as difficult to articulate and typically outside acknowledged causal models. From the use of participant-observation to elicit detailed hindsight narratives, the notion of GF appears to be systemic within the early stages of the design development process. GF use represented the synthesis of causal and effective knowledge. Its value impacted new product design and development.

History

Refereed

  • Yes

Volume

20

Issue number

5

Page range

577-594

Publication title

Design Journal

ISSN

1756-3062

Publisher

Taylor & Francis

Language

  • other

Legacy posted date

2019-08-23

Legacy Faculty/School/Department

ARCHIVED Lord Ashcroft International Business School (until September 2018)

Note

A COPY IS AVAILABLE AT https://ueaeprints.uea.ac.uk/64504/

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