Ayikoru_2019_2.pdf (2.68 MB)
Destination Assessment and Certification: Challenges and Opportunities
journal contribution
posted on 2023-07-26, 14:40 authored by Stephan Grapentin, Maureen AyikoruThis study examines recent developments in destination assessment and certification as a basis for identifying challenges and benefits they engender, from tourist and tourism organizations’ perspectives. It uses online surveys and semi-structured interviews to collect primary data from prospective tourists and key informants on destination assessment and certification. The findings highlight the strengths and weaknesses of schemes currently in use, including various factors that might influence their future development. Specifically, the study finds that destination assessment and certification are affected by four key issues, namely, practicability, reliability, visibility, and (un)availability of incentives. It concludes that the manifestation of these issues and their ensuing complexity affect the way in which tourists and tourism destinations engage with destination assessment and certification. This, therefore, delimits the inherent opportunities and constraints within such schemes.
History
Refereed
- Yes
Volume
11Issue number
13Page range
3691Publication title
SustainabilityISSN
2071-1050External DOI
Publisher
MDPIFile version
- Published version
Language
- eng
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Legacy posted date
2019-07-10Legacy creation date
2019-07-06Legacy Faculty/School/Department
Faculty of Business & LawUsage metrics
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