Towards the successful integration of e-learning systems in higher education in Iraq: A student perspective

Ameen, Nisreen and Willis, Robert and Abdullah, Media N. and Shah, Mahmood (2019) Towards the successful integration of e-learning systems in higher education in Iraq: A student perspective. British Journal of Educational Technology, 50 (3). pp. 1434-1446. ISSN 1467-8535

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This study aims to analyse the factors that can explain the adoption and effective use of a new e‐learning system in Iraq. To achieve this, it uses a selection of factors that are present in the technology acceptance model (TAM) and the unified theory of acceptance and use of technology (UTAUT) model, and it includes three additional factors. The study hypothesises new relationships between the selected factors. Questionnaires were distributed to 300 university students in Iraq. Partial least squares‐structural equation modelling (PLS‐SEM) was used to analyse the data received. The findings suggest that perceived usefulness (PU), perceived ease of use (PEOU), subjective norms (SNs), information quality (IQ), system quality (SQ), technical support (TS) and self‐efficacy (SE) have significant effects on behavioural intention (BI). In turn, BI and TS have significant direct effects on the actual use (AU) of e‐learning systems. The factors age, gender and experience significantly moderated some of the relationships in the model. The research has several implications for policy makers, universities and the management of e‐learning systems.

Item Type: Journal Article
Keywords: e‐learning adoption, TAM, UTAUT, Iraqi universities, Salahaddin University‐Erbil, partial least squares
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Ian Walker
Date Deposited: 20 Dec 2018 11:16
Last Modified: 09 Sep 2021 18:55

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