Is this TVIV? On Netflix, TVIII and binge-watching

Jenner, Mareike (2016) Is this TVIV? On Netflix, TVIII and binge-watching. New Media & Society, 18 (2). pp. 257-273. ISSN 1461-7315

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This article explores the relationship between television and video on demand (VOD), focusing specifically on Netflix and its recent move to produce and distribute original serialised drama. Drawing on a number of conceptualisations of contemporary media, this article positions Netflix within a contemporary media landscape, paying particular attention to how it relates to branding strategies of multi-platform serialised content and subscription cable channels in the United States. It considers Netflix-produced season 4 of Arrested Development (Fox, 2003–2013, Netflix, 2013) as a case study to explore how Netflix positions itself in relation to contemporary ‘quality’ and ‘cult’ TV and associated viewing practices and draws on theories of post-postmodern capitalism to understand its function within a broader socio-political context. As such, it places Netflix within discourses of VOD, TVIII, branding, contemporary viewing practices and consumer practices in post-postmodern capitalism.

Item Type: Journal Article
Keywords: Arrested Development, binge-watching, cult TV, digital television, new media, post-postmodernism, TVIII, video on demand
Faculty: ARCHIVED Faculty of Arts, Law & Social Sciences (until September 2018)
Depositing User: Lisa Blanshard
Date Deposited: 30 Nov 2018 09:51
Last Modified: 10 Feb 2022 16:37

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