New perspectives on a historic idiom: Chromatic types in the digital era

Hill, Will (2016) New perspectives on a historic idiom: Chromatic types in the digital era. In: 6.º Encontro de Tipografia: Livro de Atas, Universidade de Aveiro.

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Abstract

The paper will consider the phenomenon of the chrom atic, multi - colored or ‘layered’ typeface and its re - eme rgence as a digital artifact. Successive phases of digital media development have prompted the design of increasingly complex chromatic types over the past 20 years. Recent trends in font design soft ware include the capability for creating multi - colored types. This tendency has been followed by the more recent emergence of ‘color fonts’ for web and mobile devices, using p rinciples derived from emoji . The paper will begin by tracing the early evolution of the form as an aspect of 19th century display typography, through a variety of examples including the types of William Page and George F. Nesbitt in the USA, Julius Klinkhardt in Germany, and Harrild and Sons in the UK. It will consider the possibiliti es anticipated by the modular types of Joan Trochut (revived by Andreu Balius and Àlex Trochut in 2004 as Super Veloz) before examining a range of exampl es by contemporary designers. As a design idiom interrupted or marginalized by mid 20th century modern ism, chromatic types frequently evoke historical associations, with the consequent risk that they can be viewed in n ostalgic or sentimental terms. The paper will consider the case for re - inventing the chromatic face as a contemporary idiom rather than a hi storicist exercise. It will position chromatic design within the context of wider critical debate around the status of ornament and decoration, which have emerged first as a characteristic of post - modern architecture and design, as noted by Jencks (2010) a nd more recently in the developing reappraisal of concepts of craft by Wild (1998), Adamson (2013) and others.

Item Type: Conference or Workshop Item (Paper)
Keywords: colour fonts, chromatic typeface, digital artifact
Faculty: ARCHIVED Faculty of Arts, Law & Social Sciences (until September 2018)
Depositing User: Ian Walker
Date Deposited: 25 Jun 2018 13:03
Last Modified: 09 Sep 2021 16:14
URI: https://arro.anglia.ac.uk/id/eprint/703216

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