The Role of Culture and Gender in E-commerce Entrepreneurship: Three Jordanian Case Studies

Qasim, Dhia, Bany Mohammed, Ashraf and Liñán, Francisco ORCID logoORCID: (2018) The Role of Culture and Gender in E-commerce Entrepreneurship: Three Jordanian Case Studies. In: Entrepreneurship Ecosystem in the Middle East and North Africa (MENA): Dynamics in Trends, Policy and Business Environment. Contributions to Management Science . Springer, Cham, pp. 419-432. ISBN 978-3-319-75912-8

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The number of entrepreneurs using e-commerce to start their own online business up is continuously growing. In this chapter, the current literature on e-commerce entrepreneurship is reviewed and attention is paid to the situation in Jordan, a representative Middle East and Northern Africa (MENA) country. In particular, our focus is on the role of culture and gender on local potential, nascent and new e-entrepreneurs. Three Jordan case studies are presented (ZINC, Oasis500 and CashBasha), showing an increased attention and support for entrepreneurship in general, and e-entrepreneurship in particular, in Jordan. In addition, some special programs are aimed at promoting women e-entrepreneurship, since it is seen as a way to overcome some of the cultural barriers to female entrepreneurial activity.

Item Type: Book Chapter
Keywords: E-commerce, Entrepreneurship, Jordan, Culture, Gender
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Prof. Francisco Liñán
Date Deposited: 02 May 2018 14:07
Last Modified: 21 Apr 2022 10:58

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