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The Role of Culture and Gender in E-commerce Entrepreneurship: Three Jordanian Case Studies
chapter
posted on 2023-08-30, 15:17 authored by Dhia Qasim, Ashraf Bany Mohammed, Francisco LiñánThe number of entrepreneurs using e-commerce to start their own online business up is continuously growing. In this chapter, the current literature on e-commerce entrepreneurship is reviewed and attention is paid to the situation in Jordan, a representative Middle East and Northern Africa (MENA) country. In particular, our focus is on the role of culture and gender on local potential, nascent and new e-entrepreneurs. Three Jordan case studies are presented (ZINC, Oasis500 and CashBasha), showing an increased attention and support for entrepreneurship in general, and e-entrepreneurship in particular, in Jordan. In addition, some special programs are aimed at promoting women e-entrepreneurship, since it is seen as a way to overcome some of the cultural barriers to female entrepreneurial activity.
History
Refereed
- Yes
Page range
419-432Number of pages
693Series
Contributions to Management ScienceExternal DOI
Publisher
SpringerPlace of publication
ChamTitle of book
Entrepreneurship Ecosystem in the Middle East and North Africa (MENA): Dynamics in Trends, Policy and Business EnvironmentISBN
978-3-319-75912-8Editors
Nezameddin Faghih, Mohammad Reza ZaliFile version
- Accepted version
Language
- eng
Official URL
Legacy posted date
2018-05-02Legacy creation date
2018-05-01Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Usage metrics
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