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A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison
journal contribution
posted on 2023-08-30, 15:03 authored by Robert Willis, Nisreen AmeenThe main aim of this research is to propose a conceptual model that explains the factors that can predict behavioral intention to use smartphones and the actual use of smartphones by young Arab consumers in three Arab countries: Iraq, Jordan, and the United Arab Emirates (U.A.E.). The findings indicate that the proposed extended model fits well in the three countries. The research provides information that can help policymakers and mobile companies.
History
Refereed
- Yes
Volume
35Issue number
3Page range
254-274Publication title
Information Systems ManagementISSN
1934-8703External DOI
Publisher
Taylor & FrancisFile version
- Accepted version
Language
- eng
Official URL
Legacy posted date
2018-01-05Legacy creation date
2018-01-08Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Usage metrics
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