A Perfect Match. Situating and Gendering Work Ideals in Transnational IT Companies

Salminen-Karlsson, Minna and Peterson, Helen and Dhar-Bhattacharjee, Sunrita (2016) A Perfect Match. Situating and Gendering Work Ideals in Transnational IT Companies. In: Gender in Transnational Knowledge Work. Crossroads of Knowledge . Springer, Cham, Switzerland, pp. 53-78. ISBN 978-3-319-43306-6

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Official URL: http://dx.doi.org/10.1007/978-3-319-43307-3


A “good cultural match”, referring to compatible ways of working, cultural norms of social behaviour, attitudes towards authority and language, has been described as important in determining the success of outsourcing information technology (IT) production and services (Krishna et al. 2004; Lacity et al. 2009). Dealing with cross-cultural barriers between client and supplier is highly relevant for the Indian software industry, which is built on transnational customer-provider relationships and to a high degree conducted by multi-national companies with headquarters outside India. This chapter argues that some difficulties and ”cultural clashes” between onsite and offshore in software development can be understood and at least partly explained by the diverging ideas about which qualities characterize ideal employees. Although highly relevant, gender has mostly been left unexplored in previous research on these cross-cultural issues in global IT offshoring. In this chapter we investigate global software outsourcing relationships from a gendered perspective using the theoretical framework about ‘gendered work ideals’ as developed by Joan Acker (1990; 1992; 2006; 2012). The chapter draws on the results from a project on offshoring of advanced IT services from Sweden to India. It reports on how managers, both in Sweden and in India, perceived the ideal software developer. Although the ideals coincided in several aspects, some divergences also existed between how the requirements were defined. These divergences contributed to creating cultural clashes.

Item Type: Book Chapter
Keywords: knowledge transfer, gender
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Dr Sunrita Dhar-Bhattacharjee
Date Deposited: 02 Nov 2017 15:57
Last Modified: 09 Sep 2021 18:59
URI: https://arro.anglia.ac.uk/id/eprint/702404

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