Zucchella_2016.docx (1.37 MB)
Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters
journal contribution
posted on 2023-08-30, 14:51 authored by Antonella Zucchella, Birgit Hagen, Stefano Denicolai, Monica MasucciThis study investigates the interplay of firms' business strategies and their export activities, with a special emphasis on the role of niche strategies in the early and fast internationalisation of new and young ventures. By coupling theoretical arguments with case-based empirical evidence, we offer insights on how the niche strategic pattern can influence internationalisation. Furthermore, we discuss the evolution over time of this strategic pattern. Our case evidence sheds light on the mechanism underpinning both the 'niche explorative phase', in which opportunity creation and enactment processes take place, and the 'niche exploitative phase', in which the strategic pattern is refined and supports increasing internationalisation. Our findings uncover the critical role of reputational assets in sustaining over time the global competitive positioning of early and fast exporters.
History
Refereed
- Yes
Volume
1Issue number
1Page range
27-47Publication title
International Journal of Export MarketingISSN
2059-0903External DOI
Publisher
InderscienceFile version
- Accepted version
Language
- eng
Official URL
Legacy posted date
2017-09-11Legacy creation date
2017-09-06Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Usage metrics
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