Poulfelt_2014.pdf (108.79 kB)
When West meets East: the case of a Scandinavian consulting firm’s expansion into India
journal contribution
posted on 2023-08-30, 14:39 authored by Flemming Poulfelt, Irene Skovgaard-Smith, Kåre Groes ChristiansenThe paper explores how a Scandinavian management consulting
firm entered the Indian market and how this process of international expansion set in motion a significant change in organisational identity. The purpose of the article is to explore and reflect on how a medium-sized consulting firm managed its transition to the new context of India and the resulting implications for practising consulting in a new environment. In this case, the experience in India changed the firm and challenged preconceptions about the process of globalisation being a one-way export of Western products, knowledge and ideas. A different firm emerged from the experience: one that is not only more international but which is also now becoming more clearly differentiated in the Scandinavian market. The phenomenon observed is termed ‘reverse consulting’ and is emerging as a new driver in the internationalisation of professional services firms.
History
Refereed
- Yes
Volume
8Issue number
4Page range
373-391Publication title
European Journal of International ManagementISSN
1751-6765External DOI
Publisher
InderscienceFile version
- Accepted version
Language
- eng
Official URL
Legacy posted date
2017-02-16Legacy creation date
2017-02-14Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Note
This is the author's accepted manuscript version. The version of record can be found at: http://www.inderscienceonline.com/doi/abs/10.1504/EJIM.2014.062964. Copyright Inderscience.Usage metrics
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