Keyes & Zalicks 2016.pdf (832.03 kB)
Socially Important Faces Are Processed Preferentially to Other Familiar and Unfamiliar Faces in a Priming Task across a Range of Viewpoints
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posted on 2023-07-26, 13:49 authored by Helen Keyes, Catherine ZalicksUsing a priming paradigm, we investigate whether socially important faces are processed preferentially compared to other familiar and unfamiliar faces, and whether any such effects are affected by changes in viewpoint. Participants were primed with frontal images of personally familiar, famous or unfamiliar faces, and responded to target images of congruent or incongruent identity, presented in frontal, three quarter or profile views. We report that participants responded significantly faster to socially important faces (a friend’s face) compared to other highly familiar (famous) faces or unfamiliar faces. Crucially, responses to famous and unfamiliar faces did not differ. This suggests that, when presented in the context of a socially important stimulus, socially unimportant familiar faces (famous faces) are treated in a similar manner to unfamiliar faces. This effect was not tied to viewpoint, and priming did not affect socially important face processing differently to other faces.
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Refereed
- Yes
Volume
11Issue number
5Page range
e0156350Publication title
PLOS ONEISSN
1932-6203External DOI
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Public Library of ScienceFile version
- Published version
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- eng
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2016-06-20Legacy creation date
2016-06-13Legacy Faculty/School/Department
ARCHIVED Faculty of Science & Technology (until September 2018)Usage metrics
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