Performing entrepreneurial masculinity: An ethnographic account

Giazitzoglu, Andreas and Down, Simon (2017) Performing entrepreneurial masculinity: An ethnographic account. International Small Business Journal, 35 (1). pp. 40-60. ISSN 1741-2870

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This article addresses the empirical relationship between masculinity, hegemony and entrepreneurial identity as a largely neglected debate; this omission is addressed by outlining how 10 enterprising men who own and run small businesses perform, in the Goffmanesque sense, a style of ‘entrepreneurial masculinity’ in front of each other during their leisure lives when they meet as a local entrepreneurial fraternity in a semi-rural pub. By so doing, we expand upon prevailing ideas about how male actors perform entrepreneurial identity and develop ethnographic accounts of how gender, entrepreneurship and identity projection culturally intersect.

Item Type: Journal Article
Keywords: dramaturgical performance, entrepreneurial identity, gender
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Repository Admin
Date Deposited: 26 Jan 2016 16:09
Last Modified: 10 Feb 2022 14:58

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