Beyond traditional understanding of gender measurement: the gender (re)presentation approach

Luyt, Russell (2015) Beyond traditional understanding of gender measurement: the gender (re)presentation approach. Journal of Gender Studies, 24 (2). pp. 207-226. ISSN 1465-3869

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This paper considers different approaches to measuring gender. It critically reviews gender role theorising and describes how this has informed two approaches to measuring gender as an individual phenomenon: gender orientation (the assessment of individual traits) and gender ideology (assessing individual endorsement, and internalisation, of social norms). It is argued here that social constructionist perspectives offer a viable alternative to gender role theory and that these inform an alternative approach to measuring gender as a social phenomenon: gender (re)presentation. This approach assesses group level endorsement of dominant gender representations. Endorsement is not seen to reflect individual traits or internalised social norms. Rather, it is understood as a social practice, made meaningful through shared understanding of dominant gender representation. This approach is introduced through a critique of the traditional concept of attitudes and a reformulation thereof. The practical measurement implications and benefit of this reformulation are outlined.

Item Type: Journal Article
Keywords: gender ideology, gender orientation, gender representation, gender role, social constructionism
Faculty: ARCHIVED Faculty of Science & Technology (until September 2018)
Depositing User: Repository Admin
Date Deposited: 16 Apr 2014 09:55
Last Modified: 09 Sep 2021 19:01

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