Influence of relational factors on international joint venture performance

Wilson, Jonathan S. and Brennan, Ross (2007) Influence of relational factors on international joint venture performance. In: 23rd Annual Industrial Marketing and Purchasing Group (IMP) Conference, Manchester, UK.

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The objective of this paper is to investigate the influence of relational factors (trust, cooperation, commitment and satisfaction) on international joint venture (IJV) performance. Although relationships, interaction and networks in business markets have been well documented, there is a lack of research analysing relationships between international joint venture partners. A joint venture parent company needs to understand how to interact with their partner, in order to prevent possible conflict. China’s recent entry into the World Trade Organisation, underlines the importance of understanding the influence relational factors have on performance. Twenty-five parent companies have been investigated for the purpose of this study. The influence of relational factors is analysed alongside other important variables investigated in previous studies into IJV performance.

Item Type: Conference or Workshop Item (Paper)
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Repository Admin
Date Deposited: 20 Jun 2011 09:47
Last Modified: 06 Apr 2022 10:53

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