International Business. 3rd ed

Wall, Stuart, Minocha, Sonal and Rees, Bronwen A. (2009) International Business. 3rd ed. Pearson Education, Harlow, UK. ISBN 9780273723721

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Official URL: https://www.pearson.com/uk/educators/higher-educat...

Abstract

Provides a clear and concise introduction to the environment and functions of international business. It explains in straightforward language the economic and financial underpinnings of international trade, the more subtle organisational and cultural issues, and the managerial challenges which face organisations of all types and sizes. In particular, it provides up-to-the-minute coverage of recent global events – the economic downturn and uncertainty in financial markets. It is written for students on undergraduate and postgraduate degree programmes, or undertaking professional qualifications. It is especially suitable for non-specialist students of business.

Item Type: Book
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Repository Admin
Date Deposited: 16 Jun 2011 08:50
Last Modified: 24 Feb 2022 10:57
URI: https://arro.anglia.ac.uk/id/eprint/133365

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