A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach

Wise, Nicholas and Kirby, Seth I. (2018) A ‘home away from home’: the (London) Jaguars and the NFL’s established international presence—a semi-deterritorialization approach. Sport in Society. ISSN 1743-0445

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Official URL: https://doi.org/10.1080/17430437.2018.1555220

Abstract

In 2012, the Jacksonville Jaguars announced they established a partnership with the city of London to play one home game each year. This article frames the Jaguars ‘home away from home’ to the London Jaguars amidst American sports expansion. Critical and conceptual reflections will be linked to sport, geography, neoliberalism and deterritorialization. This article contributes to the literature on sports geography as it ascribes and applies the notion of semi deterritorialization. To analyse discussions and representations concerning the Jacksonville Jaguars in London, this work seeks out and evaluates meanings presented through online media to interpret the place and presence of the Jaguars in London. In line with the contribution of this article, interpreting meanings of territorialization in this case lead to new permutations of semi-deterritorialization based on the Jaguars temporary presence.

Item Type: Journal Article
Keywords: American football, Content analysis, Deterritorialization, London, Sports expansion
Faculty: Lord Ashcroft International Business School
Depositing User: Seth I Kirby
Date Deposited: 09 Jan 2019 09:58
Last Modified: 25 Apr 2019 10:36
URI: http://arro.anglia.ac.uk/id/eprint/704002

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