International Entrepreneurship

Zucchella, Antonella and Hagen, Birgit and Serapio, Manuel (2018) International Entrepreneurship. Edward Elgar Publishing, Cheltenham, UK. ISBN 978 1 78536 544 7

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Official URL: https://www.e-elgar.com/shop/international-entrepr...

Abstract

Rich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.

Item Type: Book
Keywords: International entrepreneurship
Faculty: Lord Ashcroft International Business School
Depositing User: Prof Antonella Zucchella
Date Deposited: 17 Jul 2018 13:49
Last Modified: 17 Jul 2018 13:49
URI: http://arro.anglia.ac.uk/id/eprint/703404

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