An examination of the role of national IT development and infrastructure in models for smartphone adoption and use: the cases of Iraq, Jordan and UAE

Ameen, Nisreen and Willis, Robert (2018) An examination of the role of national IT development and infrastructure in models for smartphone adoption and use: the cases of Iraq, Jordan and UAE. In: Emerging Markets from a Multidisciplinary Perspective: Challenges, Opportunities and Research Agenda. Springer, Cham, Switzerland. ISBN 978-3-319-75012-5

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Abstract

This research aims to examine the effect of national IT development on Arab consumers’ behavioural intention and their actual use of smartphones. This effect was compared to the effect of two factors: usefulness and ease of use. The study was conducted in three different countries, namely Iraq, Jordan and the UAE. A total of 1,264 questionnaires were collected from smartphone consumers aged 18-29 years old in the three countries. The collected data were analysed using partial least squares-structural equation modelling. The results revealed that the new proposed factor, national IT development, has a more significant effect on behavioural intention than the effect of perceived relative advantage (usefulness) and ease of use. The research provides information to academics, policymakers and mobile companies operating in Iraq, Jordan and UAE, enabling them to understand the perceptions of their customers of the effects of ICT development and policies on smartphone adoption and use. Keywords – TAM; National IT development; Arab countries; Smartphone adoption

Item Type: Book Chapter
Keywords: smartphone adoption, IT development and infrastructure
Faculty: Lord Ashcroft International Business School
Depositing User: Rob Willis
Date Deposited: 21 Mar 2018 13:37
Last Modified: 16 May 2019 13:33
URI: http://arro.anglia.ac.uk/id/eprint/702852

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