A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison

Willis, Robert and Ameen, Nisreen (2018) A generalized model for smartphone adoption and use in an Arab context: A cross-country comparison. Information Systems Management, 35 (3). pp. 254-274. ISSN 1934-8703

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Official URL: https://doi.org/10.1080/10580530.2018.1477300

Abstract

The main aim of this research is to propose a conceptual model that explains the factors that can predict behavioral intention to use smartphones and the actual use of smartphones by young Arab consumers in three Arab countries: Iraq, Jordan, and the United Arab Emirates (U.A.E.). The findings indicate that the proposed extended model fits well in the three countries. The research provides information that can help policymakers and mobile companies.

Item Type: Journal Article
Keywords: smartphone adoption, technology adoption, young Arab customer behavior, unified theory of acceptance and use of technology (UTAUT2), mobile phone, arab context
Faculty: Lord Ashcroft International Business School
Depositing User: Rob Willis
Date Deposited: 05 Jan 2018 15:20
Last Modified: 12 Jun 2018 15:27
URI: http://arro.anglia.ac.uk/id/eprint/702594

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