Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters

Zucchella, Antonella and Hagen, Birgit and Denicolai, Stefano and Masucci, Monica (2016) Early and accelerated internationalisation: the role of the niche strategy in a new generation of exporters. International Journal of Export Marketing, 1 (1). pp. 27-47. ISSN 2059-0903

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Abstract

This study investigates the interplay of firms' business strategies and their export activities, with a special emphasis on the role of niche strategies in the early and fast internationalisation of new and young ventures. By coupling theoretical arguments with case-based empirical evidence, we offer insights on how the niche strategic pattern can influence internationalisation. Furthermore, we discuss the evolution over time of this strategic pattern. Our case evidence sheds light on the mechanism underpinning both the 'niche explorative phase', in which opportunity creation and enactment processes take place, and the 'niche exploitative phase', in which the strategic pattern is refined and supports increasing internationalisation. Our findings uncover the critical role of reputational assets in sustaining over time the global competitive positioning of early and fast exporters.

Item Type: Journal Article
Keywords: internationalisation, export, business strategy, strategic niches, case studies
Faculty: Lord Ashcroft International Business School
Depositing User: Laszlo Vekony
Date Deposited: 11 Sep 2017 15:07
Last Modified: 27 Oct 2017 11:27
URI: http://arro.anglia.ac.uk/id/eprint/702181

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