Tzempelikos, Nektarios (2017) Shifting from bad practices to good practices in research: Review of Bad to Good—Achieving High Quality and Impact in Your Research edited by Arch G. Woodside (Emerald, 2016). Journal of Business-to-Business Marketing, 24 (1). pp. 75-78. ISSN 1547-0628
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Abstract
Arch Woodside’s new book Bad to Good—Achieving High Quality and Impact in Your Research (first edition), published in 2016 by Emerald Group Publishing Limited, addresses an extremely important topic in business-to-business (B2B) marketing and in business/marketing research in general, namely providing useful insights on how to perform highly competent research and maximize the impact of the research output. The book identifies bad practices that appear within most articles among the ranked journals in the sub-disciplines of business/marketing and provides useful remedies for such bad practices. This and other points are elaborated below.
Item Type: | Journal Article |
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Keywords: | marketing research, quantitative research, research impact |
Faculty: | Lord Ashcroft International Business School |
Depositing User: | Dr Nektarios Tzempelikos |
Date Deposited: | 16 Feb 2017 10:02 |
Last Modified: | 01 Feb 2019 11:04 |
URI: | http://arro.anglia.ac.uk/id/eprint/701449 |
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