Doing business in China: is the importance of guanxi diminishing?

Wilson, Jonathan S. and Brennan, Ross (2010) Doing business in China: is the importance of guanxi diminishing? European Business Review, 22 (6). pp. 652-665. ISSN 0955-534X

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Official URL: https://doi.org/10.1108/09555341011082934

Abstract

Guanxi has been well documented as being an essential part of doing business in China. Yet, as China continues with market liberalisation, there are indications that its strategic importance is set to decline. From a joint venture perspective, this study sought to examine the strategic importance of guanxi when doing business in China. The study found that, although guanxi remains important when doing business in China, a number of factors indicate that this importance may begin to decline. These include China's market liberalisation, outward investment, “guanxi learning” on the part of foreign companies and online intermediaries.

Item Type: Journal Article
Keywords: China, Culture, National cultures, Joint ventures, International relations
Faculty: ARCHIVED Lord Ashcroft International Business School (until September 2018)
Depositing User: Repository Admin
Date Deposited: 20 Dec 2012 10:36
Last Modified: 29 Jun 2020 10:09
URI: http://arro.anglia.ac.uk/id/eprint/263300

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