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International Entrepreneurship
book
posted on 2023-07-26, 14:24 authored by Antonella Zucchella, Birgit Hagen, Manuel SerapioRich in examples from the real world, International Entrepreneurship illustrates how theory and practice go hand in hand. Specially designed for courses and tutors of International Entrepreneurship, this essential text discusses the opportunities and challenges facing internationalising entrepreneurial ventures. With clear and concise explanations of the current literature, the subject is explored from the different perspectives of social, cross-cultural and comparative entrepreneurship, as well as including analysis of the relationship to marketing and finance.
History
Refereed
- Yes
Number of pages
200Publisher
Edward ElgarPlace of publication
Cheltenham, UKISBN
9781785365447Language
- other
Legacy posted date
2018-07-17Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Usage metrics
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