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The tragedy of self in digitised popular culture: the existential consequences of digital fame on YouTube

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posted on 2023-08-30, 15:23 authored by Daniel R. Smith
Digital data is constitutive of many forms of popular culture and user engagement. How data feeds back and is integrated into practice is of critical importance when it comes to analysing the place of the ‘self’ in contemporary culture. This article provides an account of video-blogging on YouTube. It takes as its case study three UK ‘YouTube Celebrities’ – Charlie McDonnell, Chris Kendall and Benjamin Cook – and focuses upon three vlogs which all express disquiet with their celebrity. This unease is articulated in relation to the digital consummation of self YouTube provides its users. Through a textual and performance analysis the article explores the cultural heritage of the vlog in what Charles Taylor calls western culture’s ‘expressive turn’. It argues that what a digitised popular culture gives us is a novel space to rework longstanding cultural ideals around the self, individuality and self-expression.

History

Refereed

  • Yes

Volume

17

Issue number

6

Page range

699-714

Publication title

Qualitative Research

ISSN

1741-3109

Publisher

SAGE

File version

  • Accepted version

Language

  • eng

Legacy posted date

2018-06-22

Legacy creation date

2018-06-20

Legacy Faculty/School/Department

ARCHIVED Faculty of Arts, Law & Social Sciences (until September 2018)

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