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How Rio 2016 satisfied its sponsors while leaving room for the people
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posted on 2023-07-26, 14:01 authored by Michael B. Duignan, David McGillivrayEvery four years, one city takes on the gargantuan project of hosting the summer Olympic Games. This mega-event comes loaded with expectations and obligations for the host city that are dictated by the International Olympic Committee (IOC) and enshrined in the form of the “host city contract”.
As part of this contract, host cities must give up control over trading laws, sponsorship and the use of public spaces, and put special rules in place to meet the IOC’s strict brand protection requirements and ensure the games run smoothly. Such laws have a big impact on the way urban areas are used: they cordon off public spaces, enforce strict security measures and prevent local businesses from making the most of the influx of visitors to the city.
This does not just apply to the areas where the venues, roads, athletes’ village and training areas are built – though the “legacy” of these developments are controversial for displacing local residents in Beijing, London and Rio.
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Publication title
The ConversationISSN
2201-5639Publisher
The ConversationPlace of publication
OnlineFile version
- Published version
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- eng
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OtherOfficial URL
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2017-02-20Legacy creation date
2017-01-04Legacy Faculty/School/Department
ARCHIVED Lord Ashcroft International Business School (until September 2018)Usage metrics
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