An exploration of the attitudes and strategic responses of soleproprietor micro-enterprises in adopting information and communication technology

Paul, Jones and Geoff, Simmons and Gary, Packham and Paul, Beyno (2012) An exploration of the attitudes and strategic responses of soleproprietor micro-enterprises in adopting information and communication technology. International Small Business Journal, 3 (32). pp. 285-306. ISSN 1741-2870

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Abstract

This article analyses longitudinal case-based research exploring the attitudes and strategic responses of micro-enterprise owners in adopting information and communication technology (ICT). In so doing, it contributes to the limited literature on micro-enterprise ICT adoption, with a particular focus on sole proprietors. It provides a basis for widening the theoretical base of the literature pertaining to ICT adoption on two levels. First, a framework is developed which integrates the findings to illustrate the relationships between attitudes towards ICT adoption, endogenous and exogenous influencers of these attitudes and subsequent strategic response in ICT adoption. Second, building upon this framework the article reveals the unique challenges, opportunities and implications of ICT adoption for sole-proprietor micro-enterprises.

Item Type: Journal Article
Keywords: attitudes, micro-enterprise owners, communication technology (ICT)
Faculty: Lord Ashcroft International Business School
Depositing User: Unnamed user with email HoiLei.Chan@anglia.ac.uk
Date Deposited: 02 Jun 2017 09:32
Last Modified: 02 Jun 2017 09:32
URI: http://arro.anglia.ac.uk/id/eprint/701816

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