A taxonomy of strategic postures of international SMEs

Birgit, Hagen and Zucchella, Antonella and Jorma, Larimo and Pavlos, Dimitratos (2017) A taxonomy of strategic postures of international SMEs. European Management Review. ISSN 1740-4762

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Abstract

This study provides a theoretical analysis of SME strategic postures and presents empirical evidence of strategic types of international SMEs across three European countries, namely Italy, Finland and Greece. Empirical investigation based on a sample of more than 550 international SMEs is performed through cluster analysis. Findings suggest there are four broad strategic types, i.e. the entrepreneurial/growth oriented group of firms, a marketing/selling group of business, a cluster of firms which lack strategic orientation and strategy, and the cluster which focuses on innovation/technology and core manufacturing competencies. The taxonomy provides a description and an explanation of international strategic postures and the basis for theorizing on SMEs’ international behaviour and outcome consequences. Any programs – business- and policy-wise - which aim to stimulate internationalization would benefit greatly from tailoring recommendations to the nature of the strategic types.

Item Type: Journal Article
Keywords: strategic postures, SMEs, internationalisation
Faculty: Lord Ashcroft International Business School
Depositing User: prof antonella zucchella
Date Deposited: 23 Nov 2016 14:15
Last Modified: 11 Apr 2017 10:39
URI: http://arro.anglia.ac.uk/id/eprint/701149

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