Rural consumers’ adoption of CRM in a developing country context

Hasan, Rajibul, Md. and Rahman, Mizan and Khan, Mehedi M. (2013) Rural consumers’ adoption of CRM in a developing country context. UNSPECIFIED. (Draft)

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Abstract

This paper illustrates how understanding consumer preferences through market research may enhance CRM adoption among the rural customers of a developing country like Bangladesh. It presents the case of Community Information Centre (CIC) established by Grameenphone, a company owned by Telenor, the Norwegian telecommunications company and Grameen Bank, the Nobel prize winning micro credit organisation in the rural settings of Bangladesh. The paper shows that CIC is an innovative way of building and maintaining customer relationships and technological interface with the financially constrained consumers in a poor developing economy like Bangladesh.

Item Type: Book
Additional Information: Citation: Hasan, R., Rahman, M. and Khan, M., 2013. Rural consumers’ adoption of CRM in a developing country context. International Journal of Business and Management Invention, 2(9), pp.121-131..
Faculty: Lord Ashcroft International Business School
Depositing User: Mr I Walker
Date Deposited: 11 Nov 2013 12:16
Last Modified: 07 Jul 2016 12:51
URI: http://arro.anglia.ac.uk/id/eprint/305186

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