Business economics

Hornby, Win and Gammie, Robert and Wall, Stuart (2001) Business economics. UNSPECIFIED. ISBN 9780273646037

Full text not available from this repository.

Abstract

With its clear writing style and integration of theory with practical material, this book is a welcome introduction to business economics for undergraduate and postgraduate students of business and management. The book is particularly relevant to MSc and MBA students taking business economics for the first time. Recognising that there is a gap between economics and business, the second edition of Business Economics blends traditional economic theory with an examination of how business economics can influence such areas as business strategy. Emphasising the practical business applications of economic theory through the use of case studies and assignment questions, this student-centred text gives a flavour of the economic debates that surround economic policy in a clear and non-technical way. The Modular Texts in Business and Economics series is tailored to the needs of today's students and lecturers, delivering accessible texts for modular courses. Each book provides a lively introduction to the core disciplines of modern business and management degrees.

Item Type: Book
Additional Information: Citation: Hornby, W., Gammie, R. and Wall, S., 2001. Business economics. 2nd ed. Harlow: Financial Times Press..
Faculty: Lord Ashcroft International Business School
Depositing User: Mr I Walker
Date Deposited: 11 Aug 2011 13:32
Last Modified: 07 Jul 2016 12:49
URI: http://arro.anglia.ac.uk/id/eprint/139483

Actions (login required)

Edit Item Edit Item